Day 7: Building a Content Strategy

Welcome to Day 7 of our 30-day series on mastering social media and video for your business! Today, we’ll talk about building a content strategy.

Key Highlights:

• Importance of a Content Strategy: Learn why having a content strategy is crucial for maintaining consistency, creating purposeful content, and improving efficiency.

• Steps to Building a Content Strategy: Discover the steps to define your goals, understand your audience, identify key content themes, create a content calendar, and analyze and adjust your strategy.

Steps to Building a Content Strategy:

1. Define Your Goals: Set specific, measurable goals that align with your business objectives.

2. Understand Your Audience: Use audience personas to determine what kind of content your audience enjoys and needs.

3. Identify Content Themes: Choose key themes or pillars that represent your brand and create a mix of content types.

4. Create a Content Calendar: Plan your posts in advance to maintain a consistent posting schedule.

5. Content Creation and Curation: Batch create content and encourage user-generated content to keep your feed dynamic.

6. Analyze and Adjust: Regularly review your performance metrics and adjust your strategy based on feedback and results.

Action Items:

1. Define your social media goals.

2. Understand your audience’s content preferences.

3. Identify key content themes.

4. Create a content calendar for the next month.

By the end of this lesson, you’ll have a comprehensive content strategy that ensures consistent and purposeful social media engagement. Join us tomorrow as we dive into tips for creating high-quality photos and videos for your social media.